Story
behind famous brand names ...
What were they thinking while naming the company?
Ever
wondered what might have gone into the founder's mind while
naming a company? Most names are so attractive that you
might be wondering how much time and money they would have
spent to come up with such names. The truth is far from
what business school teaches. Many names are decided at
the spur of the moment than extensive research. It is their
product quality which has stood out and made the name worthwhile.
In
this brain tickler, we have went behind the stories of some
of the most popular products you may using at home or very
familiar with. First attempt to see whether you can guess
what might have happened and then check the answers in the
following page.
Good luck!
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Today Apple is one of the most admired companies.
Ever wondered why Steve Jobs chose "Apple" to
be the name of this computer company?
A. Because he likes "Apple" and
he wanted the name to come before "Atari" (competitor)
in the telephone book.
B. Because he wanted to "Think different"
C. Because his investors and team wanted him to choose AppleGabby
Douglas (Gymnastics)
D. Because he worked at Apple farm before getting into computer
business.
Answer: [a]
On the day when they had to file the name of the company
to the government, every one came up with different names
like Matrix electronics, etc etc but nothing was sticking
while the time was sticking. So Steve Jobs told the team,
if we are not coming up with a agreeable name by 5pm we
will file it as "Apple Computers". Later he revealed
that he likes "Apple" and he wanted the name to
come before "Atari" (competitor) in the telephone
book.
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'Coca Cola' aka 'Coke' is one of the most
recognized brand across the world. How did the founder John
S. Pemberton came up with the name?
a. Since Coke is made with Cocoa he named
it as Coca Cola
b. Since Coke is made with Cocoa and it is in liquid form
he named it as Coca Cola
c.Since Coke is made with Cocoa and Kola nuts he named it
as Coca Cola
d. Since Coke is made with Chocolates and Caramel he named
it with two Cs - as Coca Cola
Answer: [c]
Since Coke is made with Cocoa and Kola nuts he named
it as Coca Cola by replacing K with a C.
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So how about the Coke's competitor Pepsi?
A. Pepsi contains a dose of Peppermint
added to the core recipe and hence the name.
B. It is named after the digestive enzyme Pepsin.
C. It is named after the last name of the founder Mike
Pepsi.
D. They wanted to name the drink which can be used to
symbolize "Peppy" (party) occassions.
Answer: [b]
Yes, it derives its name from Pepsin, one of three
principal protein-degrading, or proteolytic, enzymes
in the digestive system, the other two being chymotrypsin
and trypsin. The word Pepsin is derived from the Greek
word pepsis, meaning digestion (peptein: to digest).
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Any one who has a printer or scanner at
house will know what hp means. It refers to the last name
of the founders Bill Hewlett and Dave Packard. Do you
know how they settled on Hewlett-Packard instead of Packard-Hewlett?
A. As Bill was elder to Dave, they went
with the age order.
B. As the company's idea was Bill's, Dave agreed to that
order.
C. Bill really got the loan for starting the company and
Packard was his chosen man to run the company they agreed
on that order.
D. They agreed to toss a coin to see which order will
win and the hp order won.
Answer: [d]
Even though it sounds playful, it was a toss which
decided the name of this multi-billion dollar company.
The Hewlett-Packard order won and hence the name stayed.
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Volkswagon, with symbol VW, is one of the
most desired car around the world. Do you know how that
name came about?
A. 'Volks Wagon' in German means 'People's
car'. It was designed and manufactured to become a people's
car.
B. 'Volks Wagon' is really the name of the engineer who
designed this car.
C. 'Volkswagon' is the last name of the founder who started
this company.
D. 'Volkswagon' is German means "Best Engineering".
It was named to show the excellence in German engineering.
Answer: [a]
'Volks Wagon' in German means 'People's car'. It was
designed and manufactured to become a people's car. Interesting
Hitler museum gives credit for Volkswagon to Hitler. According
to the museum, Hitler wanted to come up with a car which
is affordable and easy to use. So he hired the renowned
engineer, Ferdinand Porsche (yes, the founder of Porsche)
to design this people's car - Volkswagon. So if you
are owning a Volkswagon, you are really owing a Porsche!
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Other Interesting Facts:
3M - Short form of Minnesota
Mining and Manufacturing Company.
7-Eleven - Renamed from 'U-TOT'M' to reflect their newly
extended hours.
Adidas - Founders name Adolf (Adi) Das (Dassler)
Nike - Named after greek goddess of victory. The swoosh
symbolises her flight.
Amazon - Named after the river to symbolize lot of books.
Cisco - short for San Francisco where the company was found.
Blackberry - To avoid mail name, they chose BlackBerry because
the device’s buttons looked like seeds, the word was
pleasing to the ear, and the device was black.
Adobe - The name of the creek behind the Adobe founder's
home.
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Hope
you had fun ! |
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